From left: Florida Hospital Heartland CFO Rosalie Oliver, Foundation Development Coordinator Kirsten Scarborough, Foundation Assistant Sydney Esquibel and Chen Dental’s Dr. William Chen.

SEBRING — Florida Hospital Foundation announced Tuesday that Dr. William Chen of Chen Dental is the 2018 Pink on Parade Partnering Sponsor, according to a press release. Dr. Chen and staff have chosen to partner with the Florida Hospital Foundation to increase breast cancer prevention and awareness in the community by volunteering their time and making a $3,000 donation.

“Everyone on the Chen Dental team is excited to participate in Florida Hospital Foundation’s Pink on Parade. Early detection is key, and knowledge of resources and options available for those affected by it are vital,” said Chen. “My own family has been directly affected by breast cancer, making the awareness and education factor of it, become so meaningful. We are thrilled to be a part of this year’s event as the partnering sponsor.”

The second annual Pink on Parade will be held 3 p.m. Sunday, with registration and packet pick-up at the Florida Hospital Heartland Medical Complex, 4200 Sun ‘n Lake Blvd. This year’s event will include a 1-mile walk and 5K run, plus farmer’s market style set-up of local vendors, boutiques, and businesses to engage with the community and event participants.

Last year’s event hosted more than 150 men and women from the community, who wore their pinkest attire to walk and rally against breast cancer, with the results of providing 39 members of the community with needed mammograms and raising more than $11,000.

This year’s event will raise funds to purchase a $200,000 automated whole breast ultrasound machine (ABUS). ABUS detects potentially cancerous masses in women with dense breast tissue that may have been missed in a screening mammogram, increasing early detection rates and saving lives. Funds will also assist in providing mammograms for less-fortunate Highlands and Hardee county residents.

“Approximately 40 percent of women in Highlands County have dense breast tissue on their mammogram,” Dr. Mary Gardner, Florida Hospital Breast Care Center board-certified radiologist, said. “Standard screening mammograms are less reliable at finding cancer in dense breasts because the cancer can be overshadowed. Breast ultrasound used with mammography can find breast cancers that cannot be felt on physical examination or seen with mammography.”

“The Foundation’s purchase of this life-saving technology would not be possible without the continuous generosity of our community,” Florida Hospital Heartland Foundation Director Christen Johnson said. “Our community saw the great need for this technology and the automated whole breast ultrasound machine will help Florida Hospital continue to meet the healthcare needs of our community for every person every time.

“We are in this together, and when the community can see that their financial contributions help save lives directly, that gift becomes even more meaningful,” Johnson said.

“I have already registered,” Rosalie Oliver, Florida Hospital Heartland CFO, said. “I am excited that this year’s event is implementing a 5K and to see the support our community has for this hospital and for a cause that so many of us can relate to.”

For more information or how to donate, contact the Florida Hospital Heartland Foundation office at 863-402-5525 or visit


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